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  • The Top Ten Keys To Creating Great Radio Ads 2011-11-15 09:50:07

    With that in mind, here are the top ten keys to creating great radio ads:
    10. Production value and voiceover talent.
    Contrary to popular belief, these are not the most important element in great ads. Yet they are what clients often use to determine whether they "like" an ad. From the data we've collected through ten years of testing radio ads we've found that there is very often an inverse relationship between production value and ad performance. Yes, that's counterintuitive. Production value shouldn't "h. . . . see more

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  • Integrate the Advantages of the Web with the Power of Direct Response Radio 2011-11-15 09:45:15

    By Jeff Small, CEO and Brett Astor, Vice President of Strategic Media, Inc. This is a reprint of an article that appeared in Electronic Retailer Magazine.
    The benefits of the web as a direct response sales channel are undeniable. It is a 24-hour, seven day a week sales representative, and one that can handle virtually any number of calls regardless of the size or frequency of call spikes. The web allows for consistent sales message delivery to every customer. It is flexible, scalable, and much less costly . . . . see more

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  • USB Spectrum Analyzer 2011-11-15 09:36:39

    The Signal Hound USB-SA44B is a Software Defined Radio (SDR) optimized as a spectrum analyzer. It is compact, simple to use, and an effective troubleshooting tool for general lab use, engineering students, ham radio enthusiasts, and electronics hobbyists. Using recent innovations in RF technology, the Signal Hound has the sensitivity, accuracy and dynamic range you’d expect in a unit many times its cost.
    The original USB-SA44 has sold out! Our new "B" model has added a preamplifier for improved sensitivi. . . . see more

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